Rocky Ford has been named the poorest town in Colorado, a distinction highlighted by several recent studies and demographic reports.
According to a 2023 analysis by 24/7 Wall St., which utilized five-year estimates from the U.S. Census Bureau’s American Community Survey, Rocky Ford stands out with a median household income of just $29,822—dramatically lower than the state average of $80,184.
This stark income gap underscores the economic challenges that have persisted in Rocky Ford both before and after the COVID-19 pandemic.
Demographics and Economic Profile
Rocky Ford, located in Otero County, has a projected 2025 population of 3,845, making it the 132nd most populated city in Colorado out of 471 cities. The town’s demographic composition is predominantly Hispanic (67.1%), followed by White (29.1%), and a small percentage of residents identifying as two or more races.
In 2023, the median household income in Rocky Ford was $35,658, slightly higher than previous years but still among the lowest in the state. Notably, 22.5% of Rocky Ford families live below the poverty line, a rate that far exceeds both state and national averages.
Factors Contributing to Poverty
Rocky Ford’s economic struggles are rooted in several persistent challenges:
- Disinvestment and Population Loss: The town has faced years of disinvestment, with limited new business development and a declining population base, making it difficult to sustain a vibrant local economy.
- Job Market Limitations: Employment opportunities are scarce, and many residents rely on seasonal or low-wage jobs, particularly in agriculture and related industries.
- Real Estate Values: Property values in Rocky Ford have remained stagnant or declined, further limiting wealth accumulation and economic mobility for residents.
- Education and Infrastructure: Like many small towns facing economic hardship, Rocky Ford contends with underfunded schools and aging infrastructure, which can deter new investment and make it harder for residents to break the cycle of poverty.
Community Response and Outlook
Despite these challenges, Rocky Ford is actively working to revitalize its economy and improve quality of life for its residents.
The city has partnered with organizations such as Downtown Colorado, Inc. through the Colorado Challenge Accelerator Program to develop strategies for sustainable job growth and community development.
Efforts include hiring an Economic Development Coordinator, fostering entrepreneurship, and building partnerships to attract investment and create new opportunities.
Rocky Ford’s designation as the poorest town in Colorado is a reflection of long-standing economic challenges, but the community’s proactive approach to redevelopment offers hope for a more resilient future. While the town continues to face significant hurdles, local leaders and residents are committed to shaping positive change and creating new pathways for prosperity.
Sources
- https://www.iheart.com/content/2023-11-08-the-poorest-town-in-colorado/
- https://www.colorado-demographics.com/rocky-ford-demographics
- https://www.smalltownproject.org/post/rocky-ford-focuses-on-a-sustainable-job-economy-with-the-colorado-challenge-program
- https://k99.com/10-of-the-poorest-towns-that-are-in-colorado/
- https://kool1079.com/poorest-colorado-towns/
