When it comes to California travel, the spotlight often falls on iconic destinations like San Francisco, Los Angeles, or the sun-soaked beaches of Malibu.
Yet, tucked along the state’s stunning Central Coast is a place that has quietly captured the hearts of travelers and experts alike: Cambria. Recently named one of the most underrated places in the country by U.S. News and World Report, Cambria is being celebrated as the “most underrated town” in California—a distinction that’s turning curious eyes toward this coastal gem.
A Secret on the Central Coast
With a population of around 6,000, Cambria sits perched on the Pacific Ocean, roughly halfway between San Francisco and Los Angeles. This San Luis Obispo County town is often overshadowed by its more famous neighbors, but those who venture off Highway 1 are rewarded with a destination that feels like a well-kept secret.
Its perfectly quaint Main Street, lined with cottages from the late 1800s, houses boutique shops, art galleries, and wine-tasting rooms, offering a blend of history and contemporary charm.
Nature’s Playground
Cambria’s natural beauty is a major part of its allure. The dramatic Moonstone Beach is a favorite for beachcombers, where polished stones glint in the sun and the rhythmic sound of waves creates a tranquil escape. For outdoor enthusiasts, the Fiscalini Ranch Preserve is a must-visit.
This 430-acre open space features wild meadows, seaside bluffs, and Monterey pine forests, with hiking and biking trails that provide breathtaking ocean views and a chance to spot local wildlife.
Art, History, and Culinary Delights
Beyond its scenic landscapes, Cambria boasts a vibrant arts scene. The town center is dotted with artist studios, antique stores, and quirky galleries, making it a haven for creatives and collectors alike2. Foodies will find plenty to love as well, from local seafood to the region’s signature olallieberry pie—a treat that’s become a Cambria tradition.
Cambria’s proximity to the legendary Hearst Castle (just six miles away) adds another layer of historical intrigue. Visitors can easily combine a tour of this grand estate with a relaxing stay in Cambria’s boutique seaside hotels.
Why Cambria Stands Out
What sets Cambria apart is its ability to offer the best of California’s coast without the crowds. It’s a place where you can stroll a peaceful main street, hike along windswept bluffs, and end your day with a glass of wine as the sun sets over the Pacific. As U.S. News and World Report notes, visiting Cambria “can feel like you’re getting in on a little secret,” making it the perfect antidote to the hustle and bustle of California’s bigger cities.
A Must-Visit for 2025
Whether you’re seeking artistic inspiration, outdoor adventure, or simply a quiet retreat by the sea, Cambria delivers. Its recent recognition as California’s most underrated town is well-deserved—and for those looking to discover a new side of the Golden State, Cambria is ready to welcome you with open arms and endless charm.
Sources
[1] https://www.sfchronicle.com/travel/article/california-cambria-underrated-20349845.php
[2] https://daytripnomad.com/underrated-destinations-in-california/
[3] https://www.thetravel.com/small-hidden-gem-towns-california/
[4] https://www.worldatlas.com/cities/2025-s-most-underrated-towns-in-southern-california.html
[5] https://www.iheart.com/content/2025-03-04-charming-california-spot-named-most-underrated-town-in-the-entire-state/
