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Rodeo

Black Hills Roundup features the best in the business

Some of the men and women running the show at the Black Hills Roundup, either in front of the spotlight or behind it, have excelled at their rodeo role for years.

Hawaiian cowgirl Lake Iolani Stevens won the women’s ranch bronc riding at the 2021 Black Hills Roundup. Women’s ranch bronc riding is one of the many exciting facets of the Roundup, which takes place June 30-July 4. Photo by Alaina Stangle

BELLE FOURCHE, S.D. – If you’re going to put on the best rodeo in the nation, then you’d better have good people working it. And that’s exactly what the Black Hills Roundup has, among its contractors.

Some of those men and women running the show, either in front of the spotlight or behind it, have excelled at their rodeo role for years.

Rodeo clown Trent McFarland returns for his second trip to the Roundup, with his own brand of comedy. The Alabama native loved the rodeo last year. “It’s an incredible show,” he said. His two young sons help him in the rodeo arena with his acts, and he enjoyed every part of the Roundup.

“They know what rodeo is there, and they do not disappoint,” he said. “They give their fans the entertainment value, in every bit they pay for a ticket.”

McFarland may be making his second trip to Belle Fourche, but for Hank and Lori Franzen, Powder River Rodeo Co., rodeo time is family time.

This will be the 34th year that the Franzens will bring their best bucking horses and bulls to the Roundup, and for them, Belle Fourche is a special place.

“It’s simply one of those places embedded in our lives,” Lori said, “a place we’ve gone to since we were young in our twenties. It’s a special place with special friends, and it holds lots and lots of special memories.”

Other contract personnel working the 103rd annual Roundup include announcers Steve Goedert and Andy Seiler (this is the first year for Seiler, a Florida native); rodeo clown Justin Rumford; specialty act horseman and rope artist Tomas Garcilazo; PRCA rodeo photographer Clay Guardipee; music director Nicky Kimm and video board by Frost View Productions.

For the second year in recent history, the rodeo will include women’s ranch bronc riding, and Western Wishes will fulfill a child’s wish at the Roundup.

Ranch rodeo is the first event on the agenda for this year’s Roundup and takes place June 30 at 7 pm. It is followed by pro rodeo performances July 1-3 at 7 pm and on July 4 at 3 pm. Fireworks follow the rodeos on July 2-3.

July 1 is Family night, with four tickets for $48.

Tickets range in price from $15 to $34; fans are encouraged to buy tickets online (BlackHillsRoundup.com) to avoid waiting in line.

The Roundup will air live on the Cowboy Channel+ app and replayed a later date on the Cowboy Channel.

For more information, visit the website at BlackHillsRoundup.com or call the Black Hills Roundup Office at the Tri-State Museum and Visitor Center at 415 Fifth Avenue, Belle Fourche, S.D. (605.723.2010).

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The WRANGLER Horse & Rodeo News has been the leading equine publication of the Rocky Mountain Region since 1987. Under the new ownership of the DeLancey Family in 2022, The WRANGLER is now headquartered in Cheyenne, Wyoming.

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