Lance Powers is one of the biggest names in the horse sale industry. The WRANGLER had the opportunity to talk with him after his latest project, and partnership with The Patriot.
Lance Powers has deep roots in the rodeo and race horse industries. Lance’s mother, Lanita, is an NFR qualifier in the barrel racing and his father, Marty, was a manager for several race horse barns, including the world famous Lazy E in Guthrie, Oklahoma.
Lance took a break from horses when he took a baseball scholarship to Conners State. After four years away, Lance came back home and started riding colts for his parents. In Lance’s own words, this was about the time he, “slowly but surely fell back in love with horses and the horse business.”
While Lance was having great success starting colts in various disciplines, he was also helping behind the scenes at race horse sales for his father. This led to opportunities to work for several big horse sales around the nation. Lance took this as an opportunity to learn. His diversity of knowledge about horse sales and ties to the rodeo and the race horse worlds gave him an upper hand.
Fast forward to 2019, Lance received a call from Holly and Billy Etbauer asking if he would be interested in producing the Barrel Futurities of America Select Barrel Horse Sale. Lance jumped at the opportunity, and partnered with the Lazy E to produce the sale. COVID-19 threw a few kinks in the planning process, but it finally happened in November 2020. The sale was a great success that year, and has continued to grow. In 2022, the BFA broke it’s previous sale records.
As Lance’s reputation in the horse sale world grew, so did his connections. Lance was introduced to Kevin Hall, and soon talks between the two men began concerning a new sale. Kevin is the founder of the Patriot Event, and enlisted Lance’s help to produce the very first Patriot Select Performance Horse Sale in Cheyenne, WY on July 26th, 2023. This was the first sale Lance would produce that did not already have a foundation, so the ground work began.
What Goes into Producing an Inaugural Horse Sale?
Lance started the process of building the Patriot Sale from the ground up with the help of his sale manager, Katelyn Ewing. “We were creating a sale name, trying to create a customer base and consigner base. We put out all the information, I got together with some friends at the Cowboy Channel to get it broadcasted that we were having this sale and Katelyn went to social media.” said Lance.
The next step was finding buyers. “I’m so grateful for the relationships that I have in the business, I just started calling friends and connections. They showed up because they know that we are going to
put on a good production.” Lance continued.
Aside from the customers and consigners there are a lot of people behind the scenes that make the sale happen. “I absolutely couldn’t have done it alone without the office help, social media help, and the consigners.” continued Lance.
Lance’s advice to someone wanting to produce a sale was to, “Surround yourself with great people, that
understand the auction business, how it needs to operate, have great at customer service, and never stop trying to improve your product.”
Recap on the Sale
In total, there were 61 horses consigned to the inaugural event. The high seller was “Dash Ta Perfection,” a barrel horse consigned by Ryann Pedone that sold for $100,000. The reserve high seller was “Single Barrel Select,” a rope horse consigned by Jared Myer that sold for $48,000.
Lance was most proud of the quality of horses consigned, along with the success of the sale. For more
sale information, or to find out about upcoming sales contact Lance Powers at 405-650-2769
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